Know Which Leads Are Worth
Calling Before You Pick Up The Phone
Form Orah puts AI on your contact form — scores every lead, auto-replies while you sleep, and sends a personalized follow-up sequence automatically. Built by an independent insurance agent in Riverside, CA.
How It Works
Three steps from install to insight
No developers needed. No complicated setup. Just results.
Install on your website in 5 minutes
Drop a snippet into WordPress, paste a line of HTML, or use our no-code embed. Your AI-powered form is live immediately — no developer required.
Leads submit your AI-powered form
Every visitor gets a smart, conversational form experience. The AI captures their intent, urgency, and details in a way that feels natural.
Know who's HOT before you call
Each lead gets a score from 0–100 and a Hot / Warm / Cold tier. The AI auto-replies and queues a personalized follow-up sequence — while you sleep.
Features
Everything you need to close more deals
Six features no other form builder offers — built specifically for the way you sell.
AI Lead Scoring
Every submission gets a score from 0–100 and a Hot / Warm / Cold tier. Stop guessing — know instantly who deserves your next call.
Follow-Up Autopilot
Personalized follow-up sequences fire automatically the moment a lead submits. Nurture on autopilot — no manual follow-up required.
Submission Dashboard
Every lead in one place — with AI score, sentiment, objection detection, and full history. Know exactly where every lead stands.
WordPress Plugin
Install the Form Orah plugin and drop your form anywhere on your site in under 5 minutes. No developer, no code, no headache.
Zapier + Slack + Google Sheets
Push every lead to your CRM, notify your team in Slack, and log submissions to Sheets — all without writing a line of code.
Built For
Your industry. Your workflow.
Purpose-built for professionals who live and die by their leads.
Stop calling cold leads.
Know who's serious before you dial.
Form Orah scores every inbound lead by coverage type, urgency, budget, and intent — so you spend your day on HOT prospects, not tire-kickers.
Triage every inquiry automatically.
By case type, urgency, and intent.
Every intake form gets AI-scored by practice area, case strength, and timeline. Your team spends time on viable cases, not answering the same questions.
Score every buyer and seller lead.
Before your first conversation.
Know if a buyer is pre-approved, a seller is motivated, or a lead is just browsing — before you spend an hour on a showing that goes nowhere.
Live Demo
Try it right now
This is a real Form Orah form. Submit it and watch the AI score your lead in real time.
Your submission is scored live by Claude AI · No spam · Unsubscribe any time
Simple, honest pricing
Start free. Upgrade when you're ready.
Free
Kick the tires.
- ✓1 form
- ✓100 submissions / month
- ✓All field types
- ✓Email notifications
- ✓URL query param pre-fill
- ✓Honeypot bot protection
- ✓Embed on 12+ platforms
- ✓Form Orah branding
Starter
billed monthly
Solo operators & small businesses.
- ✓Unlimited forms
- ✓1,000 submissions / month
- ✓Everything in Free
- ✓Ghost lead recovery
- ✓Automated follow-up emails
- ✓Response piping in emails
- ✓Email open tracking
- ✓AI email sequences
- ✓Contacts CRM
- ✓HOT lead alerts
- ✓Webhook delivery logs
- ✓Review request automation
- ✓Webhooks, Zapier, Make, Slack & Google Sheets
- ✓Embed on 12+ platforms (WordPress, Wix, Webflow, Shopify & more)
- ✓MCP API (1,000 calls/day)
Growth
billed monthly
Growing teams that need more power.
- ✓Unlimited forms
- ✓10,000 submissions / month
- ✓Everything in Starter
- ✓Bulk email broadcast
- ✓Conditional logic
- ✓Multi-step forms
- ✓A/B testing
- ✓Form version history
- ✓Per-form branding (color, logo, font)
- ✓Field time analytics
- ✓Custom AI scoring criteria
- ✓Follow-up autopilot
- ✓Knowledge base AI
- ✓Genesis AI intake widget
- ✓HubSpot, Mailchimp, Kit, Airtable, Salesforce & Zoho
- ✓SMS outreach
- ✓QR codes & save / resume
- ✓Shareable analytics link
- ✓Developer API & Marketplace
- ✓MCP API (unlimited)
- ✓Priority email support
Agency
billed monthly
Agencies managing multiple clients.
- ✓Unlimited forms
- ✓100,000 submissions / month
- ✓Everything in Growth
- ✓Client sub-accounts
- ✓White-label & custom branding
- ✓Agency dashboard
- ✓Genesis AI intake widget
- ✓Meta Lead Ads integration
- ✓Notion integration
- ✓HIPAA compliance + BAA
- ✓SSO (SAML & OIDC)
- ✓Custom email & domain block lists
- ✓Dedicated onboarding
Meet Genesis — your AI website intake agent
Replaces your static contact form with a smart conversational widget that qualifies leads, books appointments, and scores every visitor in real time.
Conversational intake
Guides visitors step-by-step instead of a wall of fields
Real-time AI scoring
Every lead scored HOT, WARM, or COLD before they leave
Inline booking
HOT leads book directly inside the widget — no redirect
470+ templates
Pre-built flows across 45 industries — insurance, legal, medical, and more
Available on Growth, Agency, and Enterprise
Start with Growth →Enterprise
Custom pricingFor large agencies and high-volume teams.
Starting at $299/month
Contact us →Full feature comparison
| Feature | Free | Starter | GrowthMost popular | Agency |
|---|---|---|---|---|
| Forms | 1 | ∞ | ∞ | ∞ |
| Submissions / month | 100 | 1k | 10k | 100k |
| AI lead scoringiEvery submission is automatically scored HOT, WARM, or COLD based on their answers | — | ✓ | ✓ | ✓ |
| URL query param pre-filliPre-fill form fields from URL parameters — e.g., ?name=John auto-fills the Name field | ✓ | ✓ | ✓ | ✓ |
| Honeypot bot protectioniHidden trap fields that catch bots — blocks spam submissions without annoying CAPTCHAs | ✓ | ✓ | ✓ | ✓ |
| Ghost lead recoveryiCaptures visitors who started your form but never submitted — so you can follow up before they slip away | — | ✓ | ✓ | ✓ |
| Automated follow-up emailsiSends a personalized email automatically after each form submission — no manual work | — | ✓ | ✓ | ✓ |
| Response piping in emailsiInsert the respondent's own answers into your follow-up email — e.g., 'Hi {{Name}}, your quote is ready' | — | ✓ | ✓ | ✓ |
| Email open trackingiSee which contacts opened your follow-up emails and when — so you know who to prioritize | — | ✓ | ✓ | ✓ |
| AI email sequencesiAuto-sends a series of timed follow-up emails after submission — cadence runs without you | — | ✓ | ✓ | ✓ |
| Contacts CRM | — | ✓ | ✓ | ✓ |
| HOT lead alertsiInstant notification when a lead scores HOT — reach out while they are still engaged | — | ✓ | ✓ | ✓ |
| Webhook delivery logsiFull history of every webhook sent — with status codes and payloads for easy debugging | — | ✓ | ✓ | ✓ |
| Review request automationiAuto-sends a review request link (Google, Yelp, etc.) after a positive interaction | — | ✓ | ✓ | ✓ |
| Webhooks + Zapier + Make | — | ✓ | ✓ | ✓ |
| Slack notifications | — | ✓ | ✓ | ✓ |
| Google Sheets live sync | — | ✓ | ✓ | ✓ |
| Mailchimp & Kit (email marketing) | — | — | ✓ | ✓ |
| Airtable sync | — | — | ✓ | ✓ |
| HubSpot / Salesforce / Zoho CRM | — | — | ✓ | ✓ |
| Notion sync | — | — | — | ✓ |
| Embed on 12+ platformsiPaste a code snippet to embed your form on WordPress, Wix, Webflow, Shopify, Squarespace, and more | ✓ | ✓ | ✓ | ✓ |
| Bulk email broadcastiSend a one-time email blast to all contacts or a filtered segment from your submissions | — | — | ✓ | ✓ |
| Conditional logiciShow or hide fields based on previous answers — build dynamic forms that adapt to each respondent | — | — | ✓ | ✓ |
| Multi-step forms | — | — | ✓ | ✓ |
| A/B testingiTest two variants of your form side-by-side to see which one drives more submissions | — | — | ✓ | ✓ |
| Form version historyiRoll back to any previous version of your form — every change is saved automatically | — | — | ✓ | ✓ |
| Per-form brandingiSet a unique logo, color scheme, and font for each form individually — not just account-wide | — | — | ✓ | ✓ |
| Field time analyticsiSee how long respondents spend on each field — pinpoint exactly where people drop off | — | — | ✓ | ✓ |
| Custom AI scoring criteriaiWrite your own rules for what makes a lead HOT, WARM, or COLD — e.g., "Score higher if budget > $5k" | — | — | ✓ | ✓ |
| Follow-up autopilotiAI schedules and sends follow-up messages based on lead behavior — runs entirely without you | — | — | ✓ | ✓ |
| Knowledge base AIiTrain AI on your docs or FAQs so it can answer leads' questions inside the form in real time | — | — | ✓ | ✓ |
| SMS outreachiSend follow-up text messages to leads who submit their phone number | — | — | ✓ | ✓ |
| QR codes & save / resumeiGenerate a QR code for your form; respondents can save their progress and finish on any device later | — | — | ✓ | ✓ |
| Shareable analytics linkiShare a read-only analytics dashboard with clients or teammates — no login required | — | — | ✓ | ✓ |
| Developer API & MarketplaceiREST API for custom integrations, plus access to the Form Orah app marketplace | — | — | ✓ | ✓ |
| Genesis AI intake widgetiConversational AI widget that replaces your static contact form — qualifies leads and books appointments | — | — | ✓ | ✓ |
| MCP APIiMachine-readable API for AI agents and automations to read and query your form submissions directly | — | 1k/day | ∞ | ∞ |
| Sub-accountsiManage separate isolated workspaces for each of your clients — with their own data and branding | — | — | — | ✓ |
| White-label brandingiRemove all Form Orah branding — replace with your own logo, colors, and custom domain | — | — | — | ✓ |
| Meta Lead AdsiSync leads from Facebook and Instagram Lead Ad campaigns directly into Form Orah | — | — | — | ✓ |
| HIPAA compliance + BAAiBusiness Associate Agreement + encrypted storage for handling protected health information (PHI) | — | — | — | ✓ |
| SSO (SAML & OIDC)iSingle sign-on via Okta, Azure AD, Google Workspace, or any SAML/OIDC identity provider | — | — | — | ✓ |
| Custom block listsiBlock specific email domains or addresses from ever being able to submit your forms | — | — | — | ✓ |
“I built Form Orah for my own insurance agency in Riverside, CA. I was tired of calling cold leads and not knowing who was serious. Now I know who's HOT before I pick up the phone — and the AI handles the follow-up while I sleep.”
FAQ
Got questions? We've got answers.
Does it work with WordPress?▼
How does AI scoring work?▼
Can I try it free?▼
How is my data protected?▼
Does it work on mobile?▼
Can I use my own branding?▼
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before you pick up the phone?
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